This Back to School Season, Capri Sun Helps Parents Tackle To Do Lists with 50 Seconds of Calm and Taskrabbit Support

  • The brand debuts its Kid Noise Canceling Juice #Drink to help block out loud noises and give parents a moment to themselves

Chicago, August 28th, 2023

Back to school season is upon us and parents are in the midst of never ending to do lists. From school supply shopping and endless forms, to sports practices and meet the teacher nights, parents often spend the only moments they have to themselves trying to keep up with the never ending demands. With 66 percent of parents reporting being burned out [1], Capri Sun Juice Drink wants to give parents a much needed break by introducing Kid Noise Canceling Juice Drink packs, which offer parents 50 seconds of calm, in partnership with Taskrabbit.

Inspired by the notion that each pouch of Capri Sun takes approximately 50 seconds to drink, “Kid Noise Canceling Juice Drink” is a repackaging of the brand’s beloved product, designed to mimic the style of noise canceling headphones and gives parents a much needed moment to themselves. The packs are the juices kids know and enjoy, with the added bonus of quiet time for parents.

In order to truly enjoy their 50 seconds of calm, Capri Sun Juice Drink teamed up with Taskrabbit to give parents the luxury of delegation, with recipients receiving a $ 100 Taskrabbit credit to outsource their responsibilities to a skilled Tasker in their area. Parents can enjoy a bit more “me time” knowing that their back to school to do list is being taken care of. From cleaning to home repairs and yard work, parents can outsource household tasks to Taskrabbit and revel in silence.

“At Capri Sun, we know that back to school season is a hectic time and our goal through launching the Kid Noise Canceling Juice Drink is to show our appreciation for parents by providing them 50 seconds of calm,” said Samantha Mills, Associate Director, Brand Communications. “When parents buy these new juice packs, they are buying themselves some much needed peace and quiet. Our partnership with Taskrabbit is a strategic effort to give parents what they really need time to themselves without worry.”

Capri Sun’s Kid Noise Canceling Juice Drink packs are available starting August 28th on noisecancelingjuicedrink.com with no purchase necessary. The giveaway includes 2 pouches per box and a $100 Taskrabbit credit that can be used toward hourly service rates on the platform, while supplies last.

1. Ohio State University College of Nursing, May 2022