Lewis Hamilton and George Russell Join IWC Schaffhausen and Mercedes AMG as they Celebrate Their Partnership At “Speed City”

Schaffhausen,Las Vegas, November 14th, 2023

To kick off the upcoming Las Vegas Grand Prix, IWC Schaffhausen celebrated its long standing partnerships with Mercedes AMG and the #Mercedes #AMG #Petronas Formula One Team with a spectacular event. For this special occasion, IWC and Mercedes AMG have created “Speed City”, an outdoor pop up venue in the Las Vegas desert. In a celebration of their shared passion for performance and design, Mercedes AMG showcased the Mercedes AMG GT Coupé, while IWC presented the new Pilot’s #Watch #Performance #Chronograph 41 collection. A particular highlight was the performance driving show of the Mercedes AMG GT Coupé with Lewis Hamilton and George Russell behind the wheel, accompanied by a spectacular drone supported light show.

IWC Schaffhausen and Mercedes AMG have been partners since 2004, making their collaboration one of the longest running between a Swiss luxury watch manufacturer and an automotive engineering company. Ahead of the upcoming F1TM race in Las Vegas, the partners joined forces to organise an exclusive event in the Las Vegas desert. To mark the occasion, they took over the famous Speedvegas racetrack and built a pop up “Speed City”, a desert camp and entertainment venue. In the presence of dozens of guests, they celebrated their long standing collaboration and shared passion for performance and design. More …